In spite of governmental efforts to control it, erotica enjoys a prominent place in popular culture. Hardcore adult entertainment is becoming less and less marginalized as porn becomes increasingly visible in society due to its widespread popularity. Mainstream bookstores like Borders and Barnes & Noble have large sections devoted to erotic literature and photography. Broadcast and cable television caters to the public fascination for sex by featuring "exposes" brimming with erotic content, while prime-time shows and commercials often incorporate erotic themes. Movies such as Boogie Nights, Rated X, and Inside Deep Throat illustrate the significant impact of erotica on popular culture; the popularity of these movies also serves as a barometer of public interest today. This section examines the role that erotica has played and continues to play in shaping and influencing popular culture.